Orville Redenbacher, the popcorn icon who died more than a decade ago, will digitally rise from the dead during Monday's Golden Globe Awards.
In a provocative ad â€” whose wizardry will make waves from Madison Avenue to Hollywood â€” a dead-ringer for Redenbacher pitches popcorn while jiving to his MP3 player.
This ad is a big step beyond the bevy of spots in recent years that have featured dead celebrities by using real film clips inserted into other contexts, such as Fred Astaire dancing with a Dirt Devil vacuum or Audrey Hepburn in a Gap ad.
It's the first time a dead spokesman has been re-created as a walking, talking huckster that can be made to say or do anything.
(Includes a video of virtual Orville)