Hire hit making superstar Justin Timberlakeâ€™s choreographer, Marty Kudelka, cyber scan a brand new Citroen C4 using lasers to create a perfect 3D model and spend two months using the latest film industry animation techniques as used by the likes of Pixar to create a car/transformer with all the right moves.
The resulting 30 second TV commercial was conceived by the Citroen creative team at agency Euro RSCGâ€™s London office, produced by Spy Films in Toronto, with animation undertaken by Vancouver based post production vfx house, the Embassy.
Set to Jacques Your Body (make me sweat) by electronic dance-pop outfit, Les Rythmes Digitales, Marty Kudelka, with motion sensors placed all over his body to record every move, did 30 separate takes of the dance, one of which is faithfully reproduced by the car/transformer.
Link above goes directly to clip
More info on the ad HERE
Stills from ad HERE