The Cultural War Technology Won
Posted by Psychomike 13 years ago
As I write these words I sit at my computer. I am listening to a radio show from decades ago while I record shows on TV. A radio show I downloaded on the net.  
What I am doing is what has changed the entertainment world.  
You reading this on your monitor, are doing the same.  
This revolution has reminded me that "the medium is the message", Marshall McLuhan's words are probably more true today than at any other time. ( )  
Because no matter what the message is those words need to travel on some thing.  
Your iPod, TV, CD, internet, video games, IM, downloading are the weapons.  
New technology creates new - but it burns in the fire of old.  
Newspapers, movies, DVD's, music CD's are hit. Hard.  
The speed that people have created their own entertainment world is mind boggling. Who knew with the advent of the first Beta machines and first PC's that today people would program their own entertainment? That issue is not as important as the way we have taken to the new, which has allowed us to do it.  
Commercials are hit hard. Advertising the old fashioned way won't work anymore. Anyone "multi-tasking" can easily tune them out.  
Radio is hurting. Rock and roll, classical, jazz. Radio is censored by the FCC, pay radio isn't and is very much the new frontier, created by the new technology.  
The first reaction of those threatened? SAVE FREE lame campaigns copying the failed SAVE FREE TV of the past. Lawsuits. You know, until the record industry began suing people for downloading the entertainment biz was considered one of the coolest jobs to have.  
Not anymore.  
The war was over when the logic of the old no longer met the logic of the new world. I can go to a library, take out CD's, films, DVD's, books, without paying one penny and that is considered ok. But if I do the same thing on the net- meet the new John Dillinger, some 16 year old boy with a crush on Britney Spears.  
Next: Today's revolutionaries  
Oh, give me land, lots of land under starry skies above,  
Don't fence me in.  
Let me ride through the wide open country that I love,  
Don't fence me in.  
Let me be by myself in the evenin' breeze,  
And listen to the murmur of the cottonwood trees,  
Send me off forever but I ask you please,  
Don't fence me in.  
Just turn me loose, let me straddle my old saddle  
Underneath the western skies.  
On my Cayuse, let me wander over yonder  
Till I see the mountains rise.  
I want to ride to the ridge where the west commences  
And gaze at the moon till I lose my senses  
And I can't look at hovels and I can't stand fences  
Don't fence me in.  
From the new blog:  
radio revolution