“It’s a bit spooky, innit?” said Rick Astley, the singer who made [“Never Gonna Give You Up”] famous in 1987 and who is not dead. With considerable help...[Los Angeles Times' David Sarno] tracked down Astley at his home in London last weekend. He spoke for the first time about the phenomenon called Rickrolling...  
Over the last year or so, Astley has watched with puzzled amazement as “Never Gonna Give You Up” has been mocked, celebrated, remixed and reprised, its original music video viewed millions of times on YouTube, all by a generation that could barely swallow its Gerber carrots when the song first topped the pop charts.  
“I think it’s just one of those odd things where something gets picked up and people run with it,” Astley said. “But that’s what brilliant about the Internet...”
Includes links to segments of audio interview (Flash).  
Also: RollTube, a Firefox extension that turns YouTube videos into Rick Rolls.  
[cc: the wired, blogs & zines]
RE: RE: .
LinusMines: You magnificent fscker, you!  
/me bookmarks
FoolProof: ^^^^DON"T CLICK THAT LINK.  
FoolProof: Funny, tho.