Mikeisha Simpson covers her body in greasy white cream and bundles up in a track suit to avoid the fierce sun of her native Jamaica, but she's not worried about skin cancer.  
 
The 23-year-old resident of a Kingston ghetto hopes to transform her dark complexion to a cafe-au-lait-color common among Jamaica's elite and favored by many men in her neighborhood. She believes a fairer skin could be her ticket to a better life. So she spends her meager savings on cheap black-market concoctions that promise to lighten her pigment.  
 
Simpson and her friends ultimately shrug off public health campaigns and reggae hits blasting the reckless practice.  
 
"I hear the people that say bleaching is bad, but I'll still do it. I won't stop 'cause I like it and I know how to do it safe," said Simpson, her young daughter bouncing on her hip.  
 
People around the world often try to alter their skin color, using tanning salons or dyes to darken it or other chemicals to lighten it. In the gritty slums of Jamaica, doctors say the skin lightening phenomenon has reached dangerous proportions...
 
 
With photos.  
 
Meanwhile... (guardian.co.uk)