Why Free Inhalers? Because COAL CARES.  
Coal Cares™ is a brand-new initiative from Cloud Peak Energy, one of America's proud family of coal companies, to reach out to American youngsters with asthma and to help them keep their heads high in the face of those who would treat them with less than full dignity. For kids who have no choice but to use an inhaler, Coal Cares™ lets them inhale with pride.
XIV: I went through the entire process to get a "Goth-Emo Inhaler", only to find out the entire thing was a spoof. FSCK I WANT SKULLS ON MY ASTHMA MEDICINE