From the site:

Our mission is simple. Inspire men around the world to invest in themselves and join us in our Pursuit of the Quintessential Man. A Man who thinks beyond conventional wisdom, constantly tries to evolve himself and actively pursues Greatness and an Abundant Lifestyle.

More personal development and balanced than The Art of Manliness but less political than The Good Man Project. Though they tend to plug a book they did a lot, but otherwise pretty interesting.