"In dismissing the Apple Watch – or in rushing to market with poorly thought out, or obviously overpriced and cynically designed smartwatches – I think the Swiss watch industry is missing something, which is that Cupertino may understand luxury better than Europe right now. If [the Apple Watch's] bracelet had been designed in Switzerland it would probably have added four figures to the cost of the watch it came on, and I'm not sure that there is a watch brand in Switzerland with the imagination to design something like this right now. It's just one part of the most expensive Apple Watch outside of the gold Edition, and the whole watch costs $1,099. I can think of frighteningly few watches at any price, mechanical or quartz, that are as well designed."
It's Not the design but the hatepup that endorses CCS