Near the end of a profile of Amanda Chantal Bacon, founder of the “wellness” brand Moon Juice, the New York Times Magazine noted that many of the alternative-medicine ingredients in her products are sold—with very different branding—on the Infowars store. That’s the site run by Alex Jones, the radio show host and conspiracy theorist who has said that both the shooting at Sandy Hook Elementary School and the Boston Marathon bombing were staged. Moon Juice is frequently recommended by Gwyneth Paltrow’s wellness blog, Goop; it’s a favorite of Hollywood celebrities and others who can afford things like $25 “activated cashews.” Infowars, on the other hand, is a dark corner of the American right, heavy on guns, light on government intervention, and still very mad at Obama.