The Grand Narrative
Like the tagline says, The Grand Narrative is about discussing Korean sociology through gender, advertising and popular culture, and in the process has become one of the leading internet sources for English information on Korean gender issues, advertising, and popular-culture, even getting mentions in such sources as TIME Magazine, The Washington Post, and Jezebel.  
 
Ironically, this focus was not my original intention, but with Korea having such dubious honors as: the lowest birthrate in the world; the largest wage gap between men and women in the OECD; the lowest percentage of working women in the OECD; and actresses being sued by companies they endorse for coming public about being beaten by their husbands, then what soon emerges as the virtual gender apartheid that exists here renders those topics essential to understanding Korean society.  
 
More surprisingly perhaps, I also cover advertising and popular culture for much the same reasons that I cover gender, as given that Korea’s accelerated development has rendered one’s generation here just as much a marker as, say race is in the US, then not only do both best represent and capture the uniquely fleeting Korean zeitgeist that I’m so in love with, but with young Koreans’ parents’ experiences often being so irrelevant to their own then they provide a source of identity for them that shouldn’t be underestimated either.